Marketing case studies from companies for every taste →
from food to the Web3 industry
Saylor Turns Creator Marketing Into a Standing Social Capability With Fleet
Saylor has launched Fleet, a creator studio led by Nneka Enurah Lee, to move creator work from one-off activations into its core social operating model.
Müller x Myprotein makes protein a team sport
Müller and Myprotein’s Together Hits Different uses a blindfolded creator challenge and a rotating-pitch football activation to turn high-protein dairy from solo optimisation into social entertainment.
ESPN sells its NFL Fantasy takeover as a 90s sitcom reunion
ESPN Fantasy Football’s first campaign as the NFL’s Official Fantasy Game trades draft advice for sitcom nostalgia, positioning league migration as a reason to reconnect with the people behind the group chat.
Canada Goose Turns Nature Into Its New Social Operating System
Canada Goose’s Natural Intelligence platform replaces generic outdoor aspiration with field experts, seasonal expeditions and documentary-style social storytelling. The bet is that luxury performance can feel more credible when the brand shows how people actually read, work in and move through nature.
Chopard Turned Its Cannes Jewellery Moment Into a Couture Runway
At Cannes 2026, Chopard used Caroline’s Couture to put 24 botanical looks and its Red Carpet high jewellery on one rooftop runway - making the clothes a live merchandising system for the jewels.
Jeep Turns the Rubicon Trail Into Proof, Not a Product Demo
Jeep and Highdive documented a 2026 Jeep Jamboree USA run on California’s Rubicon Trail, using real Wrangler and Gladiator owners to turn an extreme off-road setting into a capability claim.
Gap Inc. turns employees into a cross-brand creator network
Gap Inc. has opened its creator program to eligible corporate, store and distribution-center employees, adding frontline product knowledge to an affiliate model already used across Old Navy, Gap, Banana Republic and Athleta.