Marketing Case Studies
Campaign breakdowns with strategy, creative context, results, and practical takeaways for marketers.
MLS turns World Cup attention into a retention push
MLS launched its largest coordinated campaign to turn World Cup attention into repeat fandom, pairing celebrity creative with localized club offers and first-match tickets.
Vodafone’s The Nation’s Biggest Network turns network scale into a brand system
Vodafone’s biggest-ever brand campaign turns network coverage into a consumer promise, with launch activity across OOH, social, display, radio, and TV.
The AA uses Spider-Man to refresh its It’s OK platform
The Gate’s latest It’s OK work with Sony Pictures uses Spider-Man to turn roadside reassurance into a more visible cultural moment.
LiveRamp uses Netflix to sell trust under Publicis scrutiny
LiveRamp is running its first connected-TV brand campaign on Netflix to pitch itself as an AI-ready trust layer while Publicis’ planned acquisition raises neutrality questions.
Bic Stationery's Let Your Colour Out turns a utility product into self-expression
Bic Stationery's public listing for Let Your Colour Out shows a visual-first creative idea with Boundless credited as the agency.
When 'No' Becomes 'Go': the UAE Government Media Office's Cannes OOH play
At Cannes Lions 2026, the UAE Government Media Office and Impact BBDO used high-visibility OOH to turn creative rejection into a UAE positioning statement.
Shopping da Ilha turned a Van Gogh exhibition launch into an immersive media channel
SOU’s São Luís activation for Van Gogh & Impressionists mixed a mall installation with a rewritten Instagram feed, then reported 100,000-plus visitors, 1.17 million accounts reached, and nearly 195,000 comments online.