Marketing case studies from companies for every taste →
from food to the Web3 industry
DoorDash Turns College Football’s NIL Era Into a Fan Rewards Engine
DoorDash’s Don’t Fan For Free uses Lane Kiffin, Jameis Winston and Reggie Bush to turn college-football fandom into a season-long ordering loop, combining self-aware comedy, Saturday rewards and campus activations.
Poppi turns sorority rush into a campus-scale sampling engine
Poppi paired mass product seeding, custom chapter merch and reality-TV talent to turn RushTok visibility into a repeatable U.S. campus program. The scale is clear; the commercial return is not yet public.
Louis Vuitton Turns Murakami Nostalgia Into a Summer Finale
Louis Vuitton closed its three-part Murakami re-edition with Zendaya, a cherry motif and an animated summer campaign designed to make a 20-year-old collaboration feel newly collectible.
Severn Trent Turns Toothbrushing Into a Festival-Ready Water-Saving Drop
Severn Trent’s Wild Brushing reframes a basic water-saving habit for 13–19-year-olds with 900 gorpcore-inspired kits, a Derbyshire festival activation and creator-led social content.
Snickers Ice Cream Turns Online Heat Into a Fan Job
Snickers Ice Cream is recruiting one U.S. fan to spot heated social moments, answer with humor and distribute free product coupons - making a short hybrid gig the campaign itself.
Little Caesars Made Spider-Man’s Apartment the Real Product Launch
Little Caesars turned a limited-time $8.99 Webberoni Pizza into a creator-designed Spider-Man world: a one-day Brooklyn replica of Peter Parker’s apartment, a Zillow RSVP listing, collectible packaging and social formats built to travel beyond the venue.
Universal Turned The Odyssey Into a Format-Led Cinema Event
Universal Pictures used IMAX 70mm scarcity, year-ahead ticketing and cinema-first creative to make Christopher Nolan’s The Odyssey feel less like a standard release and more like a destination product.