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Dove Men+Care turns World Cup fan emotion into Portraits of Care
Dove Men+Care partnered with Getty Images to capture unstaged supporter reactions during the FIFA World Cup 2026’s closing rounds, then planned a digital out-of-home and social rollout that treats men’s visible emotion as the creative asset.


Meta Uses Bowie and Zuckerberg to Sell AI Optimism
Meta launched a CEO-fronted film that positions its AI vision as a force for human connection, using David Bowie’s Five Years to turn an optimistic message into a debate about creative fit.

Beefeater 0.0 turns Virtual Insanity into a moderation campaign
Beefeater 0.0 and Jamiroquai rebuilt the visual world of Virtual Insanity to position alcohol-free drinking as an expansion of the night, not an exit from it.

Brand USA Turns World Cup Fandom Into a Return-Trip Brief
Brand USA’s More to Love social series uses visitor-made World Cup moments, country-wide travel cues and paid amplification in eight markets to turn a tournament visit into a reason to come back.

Bank of America turns World Cup media into a short-film platform for youth soccer access
Street of Dreams pairs Sir David Beckham, U2 and a young newcomer in a World Cup-timed film that gives Bank of America’s Soccer with Us platform a human story rather than a sponsorship logo.

La Vie turns hydration breaks into fan rewards
Ogilvy Vietnam turns football’s hydration-break backlash into a simple participation mechanic: drink La Vie during the break, post proof at home, and enter to win money.

Kraft Heinz puts Disney across parks, cruise line and packaging in a multi-year alliance
Kraft Heinz and Disney are turning ten food brands into a cross-platform marketing play that spans parks, cruises, streaming and packaging.