Marketing case studies from companies for every taste →
from food to the Web3 industry
Febreze turns soccer’s sideline stink into a brand platform
Febreze’s Can’t Wash This links MLS, Trevor Noah, creator content, and a traveling Boot Room Tour to one sharp product truth: soccer gear, cars, couches, and watch-day spaces pick up odor that can’t always go in the wash.
Mastercard turns foodie creators into a restaurant discovery channel
Mastercard is pairing creators with under-the-radar restaurants, grants, and small-business storytelling to drive awareness, consideration, and discoverability.
Tinder's friend-first dating push
Tinder Canada’s “Day Ones, Plus Two” frames Double Date as a lower-pressure way to match with another pair.
Nike vs. Adidas at the 2026 World Cup: scale versus soccer-first efficiency
Nike bought reach across TV and streaming. Adidas leaned into football culture, creator distribution, and official-sponsor visibility - and finished stronger on engagement and earned media value.
Michelob ULTRA closes Messi’s World Cup tab with a receipt-style finale
The post-final Wieden+Kennedy New York campaign turns Messi’s 20-year World Cup record into a bar-tab closeout and stretches the idea across social, broadcast, outdoor, and a Queens mural.
ITV turned the 2026 World Cup into a six-week ad event
A star-studded sweepstake, fixed-price World Cup ad packages, and a Brooklyn studio turned ITV's coverage into a broader commercial product.
Ford turns BlueCruise into an athlete-led Arrive Ready social story
Ford’s Arrive Ready platform moved into social with BlueCruise, using real athletes, match-cut films, and platform-specific cutdowns to make hands-off, eyes-on driving feel relevant.