Marketing case studies from companies for every taste →
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David Beckham became the World Cup’s default celebrity shortcut
Pepsi, McDonald’s, Adidas, Stella Artois and other brands leaned on Beckham at the same time, making him more memorable than the brands themselves.
Ulta ties brand building to omnichannel growth
Kelly Mahoney’s interview shows Ulta threading cultural partnerships, TikTok Shop, retail media, creators, and in-store experiences into one growth system.
KFC’s ‘Surrender to Tender’ turns a product launch into a feeling
KFC used Mother’s ‘Surrender to Tender’ to launch Tenders & Dips in the UK and Ireland, pairing a new chicken platform with a softer, music-led creative and a broader brand refresh.
Twix turns its two-bar platform into a global puppet duet
Twix’s Double Act pushes the Two Is More Than One platform into a global, multi-channel rollout built around ventriloquist dummies, a 90-second hero film.
Tango Brings Back “You Know When You’ve Been Tango’d” as New Brand Platform
VCCP’s “Wrecking Ball of Tang” revives Tango’s best-known 90s line and wraps it around a short-form flavour-hit idea. No launch performance data was disclosed in the available sources.
LENOVO TESTED WORLD CUP EMOTIONAL CONTEXT. AWARENESS +94%.
Lenovo and Seedtag ran a UK-controlled test around FIFA World Cup 2026 messaging, comparing neuro-contextual targeting with standard contextual targeting among enterprise decision-makers.