About MAD

Who is behind this site

MAD is an independent marketing publication run from Ukraine. We write about how campaigns are actually built — the mechanics, the formats, the distribution — rather than reprinting press releases.

The site has two editorial streams. Cases break down real marketing campaigns from brands around the world and explain what made each one work. Reads are longer guides on the craft itself: budgets, content repurposing, digital fundamentals, and where AI-era search is heading.

How we make the content

Every case study is written by the MAD editorial team. We follow brand campaigns through industry press and brand newsrooms, then write our own analysis of the mechanics behind them — we do not republish source articles.

Drafts are prepared with the help of internal tooling, and every piece is reviewed and edited by a person before it is published. Sources are credited on each case.

Articles are published in English and Ukrainian. Translations are reviewed rather than published automatically.

Getting in touch

Corrections, source requests, partnership questions and press enquiries all go to the same place. See the contact page for details.