Marketing case studies from companies for every taste →
from food to the Web3 industry
Chopard Turned Its Cannes Jewellery Moment Into a Couture Runway
At Cannes 2026, Chopard used Caroline’s Couture to put 24 botanical looks and its Red Carpet high jewellery on one rooftop runway - making the clothes a live merchandising system for the jewels.
Jeep Turns the Rubicon Trail Into Proof, Not a Product Demo
Jeep and Highdive documented a 2026 Jeep Jamboree USA run on California’s Rubicon Trail, using real Wrangler and Gladiator owners to turn an extreme off-road setting into a capability claim.
Gap Inc. turns employees into a cross-brand creator network
Gap Inc. has opened its creator program to eligible corporate, store and distribution-center employees, adding frontline product knowledge to an affiliate model already used across Old Navy, Gap, Banana Republic and Athleta.
Monzo makes a mainstream play with Olivia Colman and a bank-free bank ad
Monzo’s Get busy living platform swaps fintech feature-selling for cinematic everyday life, then backs the emotional promise with a full-funnel UK launch built for European expansion.
Disney Uses AI to Lower the CTV Creative Barrier for SMBs
Disney has opened a closed beta for Ad Creative Studio, an AI workflow inside Disney Campaign Manager that converts existing brand assets into connected-TV ads and variant creative. The product targets the production bottleneck that keeps many small and mid-sized brands out of premium streaming video.
Škoda turns its accent mark into a media-wide “Šhhhh”
Škoda UK and Leo UK built Šhhhkoda around the háček above the brand’s Š, turning a pronunciation cue into TV, social, OOH, cinema and ITVX creative designed to make practical product claims stick.
LOTTO Builds a Football-Culture Relay for 2026
LOTTO’s 90-second Mexico City film turns a football into a handoff between athletes, creators and tastemakers, using the 2026 global football moment to reconnect heritage product with contemporary culture.