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Marketing Case Studies

Campaign breakdowns with strategy, creative context, results, and practical takeaways for marketers.

web2Jul 8

Twix turns its two-bar platform into a global puppet duet

Twix’s Double Act pushes the Two Is More Than One platform into a global, multi-channel rollout built around ventriloquist dummies, a 90-second hero film.

Twix turns its two-bar platform into a global puppet duet
Tango Brings Back “You Know When You’ve Been Tango’d” as New Brand Platform
web2Jul 1

Tango Brings Back “You Know When You’ve Been Tango’d” as New Brand Platform

VCCP’s “Wrecking Ball of Tang” revives Tango’s best-known 90s line and wraps it around a short-form flavour-hit idea. No launch performance data was disclosed in the available sources.

LENOVO TESTED WORLD CUP EMOTIONAL CONTEXT. AWARENESS +94%.
web2Jul 1

LENOVO TESTED WORLD CUP EMOTIONAL CONTEXT. AWARENESS +94%.

Lenovo and Seedtag ran a UK-controlled test around FIFA World Cup 2026 messaging, comparing neuro-contextual targeting with standard contextual targeting among enterprise decision-makers.