Marketing Case Studies
Campaign breakdowns with strategy, creative context, results, and practical takeaways for marketers.
Bic Stationery's Let Your Colour Out turns a utility product into self-expression
Bic Stationery's public listing for Let Your Colour Out shows a visual-first creative idea with Boundless credited as the agency.
When 'No' Becomes 'Go': the UAE Government Media Office's Cannes OOH play
At Cannes Lions 2026, the UAE Government Media Office and Impact BBDO used high-visibility OOH to turn creative rejection into a UAE positioning statement.
Shopping da Ilha turned a Van Gogh exhibition launch into an immersive media channel
SOU’s São Luís activation for Van Gogh & Impressionists mixed a mall installation with a rewritten Instagram feed, then reported 100,000-plus visitors, 1.17 million accounts reached, and nearly 195,000 comments online.
Marella Cruises Turns Cruise Advertising Into a Retold Story
Marella Cruises' Your Next Story campaign sells the holiday as something over-40s will want to remember, retell, and recognize. Leo UK and Brace Productions built the work around a couple recounting their cruise, with nostalgia, vintage-lens treatment, and a broad media mix doing the heavy lifting.
Old Spice: Smell Goes a Long Way
Old Spice’s UK push turns long-lasting scent into a situational advantage, with two film shorts, retail availability, and a comedy-first framing built with RCP.
Supergoop’s media reset turns SPF into a daily routine
Under CMO Lauren Weinberg, Supergoop is consolidating media, leaning on Amazon, Target, TikTok Shop, and the PGA TOUR, and trying to make sun care feel like everyday skin care.
Hyundai’s Atlas robot stages a World Cup halftime debut
Hyundai used a World Cup Round of 16 halftime slot to turn Atlas into a live robotics demo, tying the stunt to its broader Next Starts Now platform and FIFA robotics partnership.