Marketing case studies from companies for every taste →
from food to the Web3 industry
Coca-Cola Makes Its Local Supply Chain the Story in Counter Cultures
Coca-Cola Great Britain traces a can from its Wakefield factory to family-run pubs, cafés and takeaways, using real workers, local operators and community funding to make a global brand feel locally embedded.
UCC turns Japanese coffee heritage into a sharper UK growth platform
Ueshima Coffee Company refreshed its UK identity around Japanese Coffee Mastery, pairing calligraphy with playful illustration to make heritage work harder across packs, web and retail.
BMW Turned Spider-Man Product Placement Into an In-Car Experience
BMW’s Spider-Man: Brand New Day partnership puts the iX3 and 5 Series into the film, then extends the launch into eligible owners’ dashboards across more than 70 countries.
Saylor Turns Creator Marketing Into a Standing Social Capability With Fleet
Saylor has launched Fleet, a creator studio led by Nneka Enurah Lee, to move creator work from one-off activations into its core social operating model.
Müller x Myprotein makes protein a team sport
Müller and Myprotein’s Together Hits Different uses a blindfolded creator challenge and a rotating-pitch football activation to turn high-protein dairy from solo optimisation into social entertainment.
ESPN sells its NFL Fantasy takeover as a 90s sitcom reunion
ESPN Fantasy Football’s first campaign as the NFL’s Official Fantasy Game trades draft advice for sitcom nostalgia, positioning league migration as a reason to reconnect with the people behind the group chat.
Canada Goose Turns Nature Into Its New Social Operating System
Canada Goose’s Natural Intelligence platform replaces generic outdoor aspiration with field experts, seasonal expeditions and documentary-style social storytelling. The bet is that luxury performance can feel more credible when the brand shows how people actually read, work in and move through nature.