Marketing case studies from companies for every taste →
from food to the Web3 industry
Old Spice: Smell Goes a Long Way
Old Spice’s UK push turns long-lasting scent into a situational advantage, with two film shorts, retail availability, and a comedy-first framing built with RCP.
Supergoop’s media reset turns SPF into a daily routine
Under CMO Lauren Weinberg, Supergoop is consolidating media, leaning on Amazon, Target, TikTok Shop, and the PGA TOUR, and trying to make sun care feel like everyday skin care.
Hyundai’s Atlas robot stages a World Cup halftime debut
Hyundai used a World Cup Round of 16 halftime slot to turn Atlas into a live robotics demo, tying the stunt to its broader Next Starts Now platform and FIFA robotics partnership.
David Beckham became the World Cup’s default celebrity shortcut
Pepsi, McDonald’s, Adidas, Stella Artois and other brands leaned on Beckham at the same time, making him more memorable than the brands themselves.
Ulta ties brand building to omnichannel growth
Kelly Mahoney’s interview shows Ulta threading cultural partnerships, TikTok Shop, retail media, creators, and in-store experiences into one growth system.
KFC’s ‘Surrender to Tender’ turns a product launch into a feeling
KFC used Mother’s ‘Surrender to Tender’ to launch Tenders & Dips in the UK and Ireland, pairing a new chicken platform with a softer, music-led creative and a broader brand refresh.
Twix turns its two-bar platform into a global puppet duet
Twix’s Double Act pushes the Two Is More Than One platform into a global, multi-channel rollout built around ventriloquist dummies, a 90-second hero film.