Marketing case studies from companies for every taste →
from food to the Web3 industry
Coffee Mate turns a summer situationship into a social-first product drop
Coffee Mate is using Carl Radke, a limited-edition Situation-Sip creamer, and Instagram-first storytelling to push the brand beyond coffee and into cocktails and dirty sodas.
We’re Not Mad, We’re English
Nike’s Wayne Rooney-fronted England film used ritual, optimism, and a Palace-linked collection to sell belief ahead of an England World Cup semi-final.
Funko’s speed-to-culture merchandising play
Funko is pushing faster from fandom signal to product drop, pairing a new brand marketing hire with rapid launches like KPop Demon Hunters and a broader Make Culture POP! strategy.
MLS turns World Cup attention into a retention push
MLS launched its largest coordinated campaign to turn World Cup attention into repeat fandom, pairing celebrity creative with localized club offers and first-match tickets.
Vodafone’s The Nation’s Biggest Network turns network scale into a brand system
Vodafone’s biggest-ever brand campaign turns network coverage into a consumer promise, with launch activity across OOH, social, display, radio, and TV.
The AA uses Spider-Man to refresh its It’s OK platform
The Gate’s latest It’s OK work with Sony Pictures uses Spider-Man to turn roadside reassurance into a more visible cultural moment.
LiveRamp uses Netflix to sell trust under Publicis scrutiny
LiveRamp is running its first connected-TV brand campaign on Netflix to pitch itself as an AI-ready trust layer while Publicis’ planned acquisition raises neutrality questions.