Marketing case studies from companies for every taste →
from food to the Web3 industry
Gap turns Hailey Bieber into a denim product story
Gap built The Hailey Jean around 1996 nostalgia, a minimalist campaign, and two relaxed fits priced under $90.
Audi's Fluent in Both turns the Q5 e-hybrid into a bilingual brand platform
Audi Australia and Apparent have launched Fluent in Both, a platform that mirrors the Q5 e-hybrid's dual powertrain with a bilingual film device and a product-page message that now says the car speaks electric and petrol.
Bagland turns backpacks into the backdrop of urban routines
Things for things reframes bags and backpacks as part of everyday city life, using short films, OOH, and print to sell the role the product plays instead of the product alone.
Coffee Mate turns a summer situationship into a social-first product drop
Coffee Mate is using Carl Radke, a limited-edition Situation-Sip creamer, and Instagram-first storytelling to push the brand beyond coffee and into cocktails and dirty sodas.
We’re Not Mad, We’re English
Nike’s Wayne Rooney-fronted England film used ritual, optimism, and a Palace-linked collection to sell belief ahead of an England World Cup semi-final.
Funko’s speed-to-culture merchandising play
Funko is pushing faster from fandom signal to product drop, pairing a new brand marketing hire with rapid launches like KPop Demon Hunters and a broader Make Culture POP! strategy.
MLS turns World Cup attention into a retention push
MLS launched its largest coordinated campaign to turn World Cup attention into repeat fandom, pairing celebrity creative with localized club offers and first-match tickets.