Marketing News
Fresh campaign moves, platform shifts, creator economy updates, and advertising signals worth tracking.
NBA puts the PlayStation NBA Creator Cup on Summer League’s opening night
The NBA is promoting the creator basketball showcase as part of Day 1 in Las Vegas, with a live 8:30 pm PT broadcast on the NBA App and NBA YouTube.
Jupiter Festival Miami Adds IAB as Founding Partner Before October Debut
Jupiter Festival Miami added IAB as a founding partner before its Oct. 6-9 debut, giving the trade group a say in a new event pitching itself as a media, entertainment and sports marketplace built around content, partnerships and deal-making.
Creators Are Optimizing for ChatGPT Visibility, and Brand Deals Are Following
Niche expertise, third-party press, and long-form creator content are helping some creators surface in AI assistant answers - and that visibility is already translating into inbound brand interest, at least in one eczema-focused case.
Google Search Console Adds Reporting for Social Posts
Google is rolling out platform properties in Search Console so creators can see how Instagram, TikTok, X, and YouTube posts perform in Google Search, plus News and Discover when those surfaces apply.
KFC’s first chief concept officer on why brands should be magnets, not mirrors
KFC’s first chief concept officer, Christophe Poirier, frames the brand’s internal culture around a simple line: “smart, with art and courage.”
Global and Manchester Airport add new digital billboards
Global and Manchester Airport have added a new digital billboard package inside Terminal 2, including a 4K HD Sky Screen and 15 premium displays, as the airport leans harder into airport DOOH with reach claims above 32 million passengers a year.
Lyft and Tensor pitch a factory-ready Robocar network
Lyft says Tensor’s Robocar will ship Lyft-ready from the manufacturer, with hundreds of vehicles reserved for its fleet plan and a 2027 launch target for the first market.