Marketing case studies from companies for every taste →
from food to the Web3 industry
Nike vs. Adidas at the 2026 World Cup: scale versus soccer-first efficiency
Nike bought reach across TV and streaming. Adidas leaned into football culture, creator distribution, and official-sponsor visibility - and finished stronger on engagement and earned media value.
Michelob ULTRA closes Messi’s World Cup tab with a receipt-style finale
The post-final Wieden+Kennedy New York campaign turns Messi’s 20-year World Cup record into a bar-tab closeout and stretches the idea across social, broadcast, outdoor, and a Queens mural.
ITV turned the 2026 World Cup into a six-week ad event
A star-studded sweepstake, fixed-price World Cup ad packages, and a Brooklyn studio turned ITV's coverage into a broader commercial product.
Ford turns BlueCruise into an athlete-led Arrive Ready social story
Ford’s Arrive Ready platform moved into social with BlueCruise, using real athletes, match-cut films, and platform-specific cutdowns to make hands-off, eyes-on driving feel relevant.
Gap turns Hailey Bieber into a denim product story
Gap built The Hailey Jean around 1996 nostalgia, a minimalist campaign, and two relaxed fits priced under $90.
Audi's Fluent in Both turns the Q5 e-hybrid into a bilingual brand platform
Audi Australia and Apparent have launched Fluent in Both, a platform that mirrors the Q5 e-hybrid's dual powertrain with a bilingual film device and a product-page message that now says the car speaks electric and petrol.
Bagland turns backpacks into the backdrop of urban routines
Things for things reframes bags and backpacks as part of everyday city life, using short films, OOH, and print to sell the role the product plays instead of the product alone.